using Video to jazz up your marketing efforts.
One often overlooked method to increase SEO traffic is
video marketing. It has several potential advantages, but
only if webmasters take certain precautions to achieve the
best result. Here’s how to drive SEO traffic to your web
site with video marketing…
BENEFITS
Putting interesting, high-quality videos on your site will
help to increase SEO traffic in the following ways:
1. Other webmasters, bloggers, and social bookmarking
service users often post voluntary links to attractive
videos on other sites.
2. In addition to regular search engines, your pages may
become listed on traffic generating video-only search
engines.
3. Sites can target search keyphrases that have the workd
“video” or “videos”. This is great for SEO because such
searches remain very popular.
METHODS
A company may choose to create informative, relevant videos
that aren’t directly promotional. A local auto dealer, for
example, might provide footage of a recent antique car
show. It won’t directly promote their products, but will
drive new traffic to the site and possibly benefit their
SEO efforts.
Other businesses will use video marketing to demonstrate
impressive features or capabilities of their products. It
is harder to gain voluntary links using this method, but it
directly promotes sales. Such marketing can be more
convincing than text, but only if it is accomplished
skillfully.
Consider submitting your site to Google Video, so that
searchers specifically looking for videos will be able to
find it easily. Google provides them with “thumbnail”
images of videos and shows their lengths as well. You can
search for “google video submit” for more details. Other
search engines like this also exist.
PROBLEMS
There are also some potential problems to avoid in video
marketing. Certain web hosting providers do not allow
videos, or set bandwidth limits which make them impractical
to use. Search engines cannot understand this type of
content, so it’s important to design video pages in an SEO
oriented manner.
Not all users have the hardware, software, and Internet
connection needed to watch videos, so a site’s entire
marketing strategy should not depend on such content. It is
better for SEO, sales, and traffic (in general) to have
separate non-video pages which attempt to provide the same
material.
OVERALL
Video marketing offers new opportunities to drive more
traffic to your site and improve its SEO status. It is only
worthwhile, however, when the recordings are of good
quality and all technical considerations have been attended
to.
